Job Title : Growth Marketing Associate

Experience : 0 – 3 years (Fresh graduates are welcome)

Location : Coimbatore / Bengaluru

Why This Role Exists

At Incresco, growth is about creating strong brand presence and meaningful conversations with the right businesses.

We are hiring our first Growth Marketing Associate to help build Incresco’s marketing engine across content, campaigns, and digital channels.

You will work closely with the Founder’s Office, Sales, and Product to plan and execute marketing initiatives that drive awareness, engagement, and demand in the EU B2B market.

This is a builder role for someone who wants to shape marketing from the ground up — not just manage existing channels.

What You’ll Actually Do

• Plan and execute marketing campaigns across LinkedIn, email, and website

• Create and manage content such as posts, blogs, landing pages, newsletters, and marketing collaterals

• Support brand storytelling and positioning across channels

• Experiment with new formats (case studies, reports, videos, webinars, partnerships)

• Support lead generation through content marketing, outbound campaigns, partnerships, and events

• Build and maintain outreach assets such as email templates, LinkedIn sequences, and portfolios

• Collaborate with Sales to align messaging and improve lead quality

• Research EU B2B companies, industries, and buyer personas

• Translate insights into content ideas, campaigns, and positioning

• Track competitor marketing strategies and identify differentiation opportunities

• Track basic campaign performance (opens, clicks, engagement, leads)

• Maintain simple dashboards to evaluate content and campaign performance

• Share insights to improve future campaigns

Requirements (Core)

• Degree in Marketing, Communications, Business, or related field

• 0–3 years of experience in marketing, content, social media, or growth roles

• Strong written communication and storytelling ability

• Interest in digital marketing, content creation, and brand building

• Familiarity with or willingness to learn tools like LinkedIn, email platforms, Google Sheets, and basic website analytics

• Proactive, creative, and comfortable working in a fast-moving environment

Good to Have

• Experience with content marketing, social media, or community building

• Exposure to B2B marketing or startup environments

• Basic understanding of performance marketing or growth concepts

What Strong Candidates Do Well

• Create engaging and high-quality content across formats and channels

• Execute campaigns consistently with attention to detail

• Translate market insights into compelling messaging and positioning

• Collaborate effectively with Sales and cross-functional teams

• Experiment with new ideas and learn quickly from performance data

• Take ownership of tasks and contribute proactively to marketing initiatives

What You’ll Get

• Opportunity to build a marketing function from the ground up

• Hands-on exposure to B2B marketing, EU markets, and growth strategies

• Close collaboration with Founder’s Office, Sales, and Product teams

• High ownership and learning in a fast-paced environment

Who This Role May Not Be the Best Fit For

• Those looking for a purely execution-only role without ownership

• Those not interested in content creation or storytelling

• Those uncomfortable working in fast-moving, ambiguous environments

• Those who prefer rigid structures over experimentation and learning