Real Estate Investment Platform

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We use two tools to understand how visitors use the site so we can improve it. Off by default — each is only used with your consent, and you can allow one without the other.

• Google Analytics

  Via Google Tag Manager. Helps us understand page views and site usage.

  Details

  Name	Purpose	Duration
  _ga	Distinguishes unique visitors for Google Analytics reporting.	2 years
  _ga_<container-id>	Persists session state for this property in Google Analytics (GA4).	2 years
  _gid	Distinguishes unique visitors for Google Analytics reporting.	24 hours

• Microsoft Clarity

  Records anonymized session replays and heatmaps so we can see how visitors actually use the site.

  Details

  Name	Purpose	Duration
  _clck	Persists the Clarity visitor ID and session settings across visits on this site.	1 year
  _clsk	Connects multiple page views by the same visitor into a single Clarity session recording.	1 day
  CLID	Identifies the first time Clarity saw this visitor on any site using Clarity.	1 year
  ANONCHK	Indicates whether the visitor identifier is shared for analytics purposes.	10 minutes
  MR	This cookie is used by Microsoft to reset or refresh the MUID cookie.	7 days
  SM	Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.	Session
  c.gif	Pixel tracker used by Clarity to record anonymous visitor interactions.	Session
  _cltk	Used by Microsoft Clarity to store and track user interaction.	Session